It is by no means the end-all, be-all solution to your visual merchandising needs. Other terms and abbreviations for a planogram include:Ī planogram is usually a single component to more comprehensive visual merchandising documentation. The information in a planogram is thorough it’ll demonstrate the exact shelf an item is kept. In addition to being a visual representation of your store’s aisles, displays, and point-of-sale, for example, a planogram will show you exactly where specific products are placed. Merriam-Webster defines it as such: “a schematic drawing or plan for displaying merchandise in a store so as to maximize sales.” Planograms are detailed drawings of your store layout with special attention on product placement. What Is a Planogram?Ī planogram is a visual merchandising tool. Planograms help retailers plan the use of their space and gather data to help them make smarter visual merchandising choices that drive in-store sales. From determining how to plan the footpath for customers to which product displays go where, it can be a crapshoot if you don’t have a plan in place. After all, you pay for the space, products occupy your space, and customers enter and navigate your space before - ideally - making a purchase.īut planning out how you’ll use your retail space isn’t always easy.
Effective use of physical space is fundamental to any brick-and-mortar retailer’s success.
